ABOUT TRIP

We pride ourselves on being the hardest working magazine in Charlotte.

By creating a publication of the highest quality, offering an array of value-added services, and printing pages of maps, TRIP has successfully found a way to bring its readers straight to its advertisers’ doors.

Circulation
TRIP Magazine’s monthly circulation is 35,000 copies. According to our most recent reader survey, each copy is read by 2.48 people. That translates to over 86,000 TRIP readers per month and over one million readers per year.

TRIP distribution centers include
• Over 150 hotels, motels, and guest inns in and around Charlotte
• Real estate relocation offices
• Convention delegates’ registration packets
• Info! Charlotte and the Charlotte Convention Center
• Corporate concierges in Charlotte
• Welcome Centers throughout the state of North Carolina
• Local restaurants 
• Transportation companies
• Chambers of Commerce in Concord/Kannapolis, Matthews, Lake Norman, & Gastonia
• Local and U.S. subscribers

TRIP’s philosophy dictates that the magazine is a service for hotel guests and should be given to guests by front line personnel in the lobby. Each magazine is a personal recommendation by the hotel for guests seeking information about Charlotte and our advertisers.

Editorial Statement
TRIP, Greater Charlotte Visitor Resource, provides an upbeat, comprehensive view of the Charlotte area for the visitor and newcomer. Monthly features give timely information about the city’s events and an insider’s perspective on dining, shopping, entertainment, fine arts, sports, and sightseeing. Maps provide a thorough overview of the city and surrounding areas and ensure that readers use the magazine for the duration of their visit. In short, TRIP is an indispensable resource for anyone new to Charlotte, and our readers’ repeated use of each issue pays off handsomely for our advertisers.

TESTIMONIALS/TRIP MAGAZINE

“Of course I’ll be renewing my ad for another 12 months! I have no doubt about it—advertising in TRIP Magazine works. We see the results every day.”
Chris Leatherman, owner, Leatherman Golf Learning Center

 

“We are proud to send such a great magazine to our fans prior to their arrival in town. With TRIP they know where they can stay as well as everything fun to do while in Charlotte for the game. We’re looking forward to working with TRIP again!
Will Webb, director, Meineke Car Care Bowl

 

“TRIP helps to keep our associates informed as to the latest and greatest. In the age of getting information fast, TRIP fits the bill with quick facts and creative flair. Whatever you are doing, keep up the good work!”

Jeffrey Fuller, general manager of The Park Hotel

 

When Renee and I opened Mert’s Heart & Soul in uptown, we knew that business travelers and conventioneers would be an important source of sales for us. Knowing that TRIP is the leading magazine for travel & tourism in Charlotte, we gave it a try, and we’ve been an advertiser ever since. In fact, TRIP is the only continuous advertising we’ve done over the past 10 years. Occasionally we try something new, but others come and go. TRIP remains constant. Now 30-40% of Mert’s business comes from out-of-towners.

James Bazzelle, owner, Mert’s Heart & Soul

 

The names in our guest book at Historic Rosedale Plantation are from all over the United States and the world, and many of these out-of-towners visit us because of the exposure we get from our ad in TRIP Magazine. Our advertising investment in TRIP is well worth it!

Elaine Wood, executive director, Rosedale Plantation